International Excellence in Boutique Hospitality Consulting
Swiss Precision, Global Execution
A seasoned Swiss-Brazilian executive with extensive experience across luxury hotels and resorts in South America, the Caribbean, Europe, the Middle East and Central America. Recognized for combining swiss rigor, international strategic vision and hands-on execution, he serves as a trusted independent advisor to investors, owners and family offices.
Why Consulting?
Independent hotels and family-owned resorts must compete against the standards, governance and scale of major global brands. The right boutique consultancy structures processes, recalibrates distribution and pricing, elevates the guest experience and protects margins.
Executive Career
Leadership roles spanning Food & Beverage Manager and Director, Resident Manager, General Manager and CEO, across global hotel groups such as Meliá Hotels International, InterContinental Hotels Group, Occidental Hotels & Resorts and Allegro Resorts, as well as iconic independent properties including Baur au Lac (Zurich, LHW/AAA), Maksoud Plaza (São Paulo, LHW/AAA), Casa de Campo (Dominican Republic, LHW) and Jumby Bay Island (Antigua, Rosewood Hotels & Resorts).
Boutique in Method, Global in Delivery
Pierson was born out of large-scale international projects across South America, Central America, the Caribbean, Europe and the Middle East, leading repositionings, openings and transformations of luxury hotels and resorts. Part of this portfolio is public; another part remains protected under NDAs.
Today, under continued leadership, Pierson positions itself as a boutique hotel consultancy, also based in Brazil, combining global vision with local execution for investors, family-owned groups and independent owners seeking international standards.
Tailored Solutions for Every Hospitality Challenge
Strategy & Feasibility
Market studies, demand and competitive analysis, financial projections, go/no-go scenarios and investment prioritization.
Asset Management & Performance
Investor-oriented governance, P&L management, departmental KPIs, periodic audits, competitive benchmarking, cost optimization and revenue mix enhancement.
Global Brands & Repositioning
Brand selection support, analysis and negotiation of management and franchise agreements, and full repositioning across product, operations and commercial strategy.
Transformation, Innovation & ESG
End-to-end turnarounds, digital integration (CRM/BI), ESG metrics, wellness as a strategic pillar and guest experience redesign.
Teams & Training
Executive recruitment, team design, multicultural leadership, capability-building tracks (Rooms, Housekeeping, F&B, Guest Relations) and leadership development programs.
Market Intelligence & Resilience
Benchmarking, pricing and reputation analysis, competitive pipeline monitoring, contingency planning and crisis management protocols.
Excellence is not a differentiator. It is the starting point.
Pierson delivers a rare combination of full executive leadership experience and boutique consulting. Mr. Bucher has led hotel operations at every level, granting him both the practical authority to recommend and the operational capability to implement. At Pierson, strategy never remains theoretical.
International quality applied to daily operations. The consultancy operates under LHW and AAA Five Diamond standards, from SOP design to inspection routines, ensuring service excellence in openings and repositionings. Guests perceive it; performance indicators validate it.
Hotel–residential integration. Pierson brings deep expertise in branded residences and mixed-use models, designing operational flows, contracts and service standards that diversify revenue streams and enhance asset value without compromising the guest experience.
Mr. Bucher’s career spans every level of hotel management, from Food & Beverage Manager and Director to Resident Manager, General Manager and CEO.
Independence. Pierson has no affiliations with operators or suppliers. It acts impartially, under strict NDAs, safeguarding investor interests and the long-term sustainability of the asset.
Corporate-level engagement with Boards of Directors and investors. Pierson structures governance, reporting, due diligence, valuation and ROI scenarios, serving as a bridge between operations and capital. This strategic fluency is decisive in attracting global brands and financing.
We sign experiences that become benchmarks.
Pierson’s portfolio combines confidential consulting engagements under NDAs with the executive career of Mr. Bucher. On the consulting side, highlights include the repositioning of independent resorts in highly competitive destinations, openings with accelerated ramp-up, and turnarounds that successfully reversed downturn cycles, with a clear focus on margin recovery and reputational uplift.
In openings and reopenings, Pierson has led end-to-end pre-opening coordination: timelines, budgets, OS&E and FF&E, technology, training programs and full operational simulations. The result is properties launching with full operational readiness from day one.
In hotel–residential integration, the consultancy has structured branded residences with governance, SLAs and service models aligned with brand positioning, generating recurring revenue streams and real estate value appreciation.
This body of work demonstrates Pierson’s ability to both think and execute: to design viable strategy and deliver it with discipline, from the boardroom to the back of house.