Excellence that transforms assets into global benchmarks
Strategic sophistication for the highest international standards
Pierson Consulting was created to support hospitality ventures that seek to compete at international standards without losing authenticity. Led by Mr. Bucher, Pierson combines strategic breadth with operational depth: it analyzes the destination, understands demand, redesigns processes and structures governance capable of sustaining long-term performance. The objective is simple and demanding: deliver consistent results, protect asset value and elevate reputation.
A boutique consultancy with tailored delivery
Pierson is boutique by nature: it operates with the direct involvement of Mr. Bucher, without bureaucratic layers and without off-the-shelf solutions.
The intended outcome is clear: upon completing the initial scroll, the visitor understands that Pierson builds value through strategy, execution and governance — and is fully prepared to lead openings, reopenings, turnarounds and repositionings with global standards and local execution.
Harmony between operations, technology and results
In a hotel, no department exists in isolation. Front Office, Reservations, Rooms Division, Housekeeping, Food & Beverage, Spa/Wellness, Events, Procurement, Engineering & Maintenance, Security, IT, Finance, Commercial, Marketing, Sales, Revenue and ESG must operate as a coherent system, with clear goals, KPIs and routines. Pierson masters this interdependence and acts holistically — from back of house to boardroom.
Technology is a means, not an end. The use of PMS, CRS, RMS (revenue management), CRM, BI, back-office automation, guest experience apps, predictive AI and IoT integrations only makes sense when it generates ROI, enhances the guest experience and reduces operational friction. Pierson selects and integrates tools aligned with the asset’s stage and the investor’s ambition, always with predefined success metrics.
A boutique consultancy with international standards
Unlike generic approaches, Pierson is boutique: it adapts both the “how” and the “how much” to each client’s reality. It may operate alongside the Board (strategy, reporting, investment decisions) or immerse itself in operations (processes, training, distribution channels, pricing, housekeeping, procurement, maintenance). What matters is provable results, documented through before-and-after dashboards and reports.
Intelligent Investment
Consulting is not a cost; it is both a defensive and offensive investment. Defensive, because it protects margins and asset value; offensive, because it opens paths to global branding, stronger rate integrity, new revenue streams (wellness, events, residences), enhanced reputation and capital attraction.
Executive Career of Phillip R. Bucher
Mr. Bucher’s career spans all key leadership positions: from F&B Manager and Director to Resident Manager, General Manager and CEO. This comprehensive trajectory provides a true 360° perspective on how product, operations and commercial decisions impact margins, cash flow and brand perception. He is a rare generalist with specialization, viewing finance, people, processes, technology and guest experience as inseparable dimensions.
Beyond operations, Mr. Bucher operates at the corporate level: engaging with Boards of Directors, owners and investors, conducting due diligence and valuations, defining governance structures, building reporting frameworks and presenting ROI scenarios. His ability to translate operational language into capital language is a critical differentiator for assets seeking global brands, financing or an eventual exit strategy.
Global Leadership
Throughout his career, Mr. Bucher has led projects for major hotel groups such as Meliá Hotels International, InterContinental Hotels Group, Occidental Hotels & Resorts, and Allegro Resorts, as well as for iconic independent properties including Baur au Lac (Zurich, LHW/AAA), Maksoud Plaza (São Paulo, LHW/AAA), Casa de Campo (Dominican Republic, LHW), and Jumby Bay Island (Antigua, Rosewood). Results include EBITDA growth, asset value enhancement, and international recognition.
We sign experiences that become benchmarks.
Pierson’s portfolio combines confidential consulting engagements under NDAs with the executive career of Mr. Bucher. On the consulting side, highlights include the repositioning of independent resorts in highly competitive destinations, openings with accelerated ramp-up, and turnarounds that successfully reversed downturn cycles, with a clear focus on margin recovery and reputational uplift.
In openings and reopenings, Pierson has led end-to-end pre-opening coordination: timelines, budgets, OS&E and FF&E, technology, training programs and full operational simulations. The result is properties launching with full operational readiness from day one.
In hotel–residential integration, the consultancy has structured branded residences with governance, SLAs and service models aligned with brand positioning, generating recurring revenue streams and real estate value appreciation.
This body of work demonstrates Pierson’s ability to both think and execute: to design viable strategy and deliver it with discipline, from the boardroom to the back of house.
